Martha Friendly discusses her career and involvement in childcare and research advocacy. She speaks on her role in the development of child care research, activism, and policy in Canada and Internationally. She expands on the history and evolution of child care theory, research, funding and resources, activism, politics and policy in the context of Canada, as well as comparatively in the United States, and internationally. She explains how child care research is impacted by governments, politics, and policies. Martha also mentions how child care research shows child care impacts society in many different ways. She elaborates on its role in the economy. Martha also discusses how social attitudes and perceptions on child care have shifted over time, including her own understandings and beliefs. She speaks on social reform regarding child care and its origins dating back to World War II and the women's movement.